Seda alongside FAI: protecting heritage, valuing the culture of making
Sustainability, Events valeria amitrano Sustainability, Events valeria amitrano

Seda alongside FAI: protecting heritage, valuing the culture of making

Seda International Packaging Group renews its support for FAI – Fondo per l’Ambiente Italiano, celebrating Italy’s cultural heritage, manufacturing traditions and culture of making. Through this partnership, Seda contributes to safeguarding the knowledge, skills and values that connect Italian heritage with innovation and the future.

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Seda’s Circular Journey at Jova Summer Party 2026
Sustainability, Events valeria amitrano Sustainability, Events valeria amitrano

Seda’s Circular Journey at Jova Summer Party 2026

Seda International Packaging Group, Environmental Partner of the Jova Summer Party 2026, helped turn the tour into a tangible example of the circular economy. Across the events, 539,270 paper packaging items were selected for recycling, thanks to the collaboration between Seda, Comieco and the audience. Among the key innovations were paper beer cups, developed according to ecodesign and design-for-recycling principles.

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Seda, McDonald’s and Comieco  showcase a circular economy success story in fast food
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Seda, McDonald’s and Comieco  showcase a circular economy success story in fast food

A new study presented by Comieco, in collaboration with Seda and McDonald’s, shows how the fast-food sector can become a successful model for the circular economy. The research found that 84% of waste generated in the restaurants analysed is separately collected, while paper packaging achieves an 87% recycling rate, highlighting the effectiveness of renewable materials and collaboration across the entire value chain.

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