We’ve partnered with the World Wildlife Fund and Italian recycling association Comieco to bring Jova Beach Party 2022 paper food packaging that’s sourced from certified, sustainably managed forests.

Here’s what that means in practice. Once the single-use paper cups and containers have done their thing and been disposed of in the facilities provided, they’ll enter a virtuous recycling cycle… and soon become new paper products or packaging!

We know a thing or two about this. Seda’s been a world leader in the design and manufacture of highly innovative paper packaging for over 50 years, continually advancing design, performance and environmental standards.


The tour starts with us!

Imagine a concert without an audience. Or a singer without a band. It only works when we’re all in it together! Well, sustainability is all about teamwork too.

Let’s tread lightly on our beaches as we all rock our socks off together to the best words and music… starting with Jova Beach Party!

👉 Seda provides sustainable single-use paper cups, lids and containers.

👉 You dispose of them properly in the facilities provided for their separate collection and recycling.

👉 Comieco ensures this paper and paperboard is recycled so it can be used again and again.

Seda sustainability at Jova Beach Party 2022

A paper container can have up to 25 different lives.

Paper is in fact one of the few truly renewable and recyclable materials.

The recycling rate of paper-based packaging is one of the highest in Europe:

Italy has already met the EU 2030 targets 10 years early.

It’s a circular journey… that keeps going round!

In tune with nature

The European paper industry uses wood fibre from tree thinning and the leftovers of other industrial sectors, such as sawmills. That’s what we use for products. It’s an informed choice that keeps Europe’s green lungs growing to help combat global heating. Just think, 3 to 5 new trees are planted for each tree used!

Europe’s forests have grown by 44,000 square kilometres in the past 10 years. That’s the equivalent of 1,500 football pitches. What’s more, these forests absorb 20% of all the European Union’s fossil emissions every year - 806 million tons of CO₂!

Single use, multiple benefits

Seda single-use recyclable paper containers offer many important environmental benefits compared to reusable packaging made from non-renewable materials.

Seda uses certified renewable materials to make non-toxic, recyclable biodegradable containers that are perfect for everyday use.

Over 100 million consumers worldwide use our packaging every day, making our expertise part of their lifestyles.

It’s called ecodesign and its where innovation and sustainability meet!

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You’re indispensable!

Paper and paperboard packaging is recyclable, but that’s only of any value if we put it in the right containers for separate waste collection. That’s where YOU come in with a simple act, also influencing those around you to do the same. Comieco will then ensure it’s all recycled!

Join us in bringing a little love to the environment, helping make Jova Beach Party the greatest, recycling-hearted music tour of the summer.

Find the recycling points for your used containers in the villages!

Together for a more sustainable world!

  • WWF advocates for a circular economy and responsible, efficient raw materials management

  • Seda makes innovative sustainable food packaging solutions

  • You contribute to circularity by disposing of your paper containers properly

  • Comieco takes care of their collection, recycling and next life

Put your recycling to the test!


 

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