Ecomondo: Seda, from Informal Eating Out to large-scale events

At Ecomondo 2026 in Rimini, Seda presented two circular economy projects with measurable results. With McDonald’s Italia, Comieco and local collection operators, 87% of paper packaging is correctly captured for recycling, and overall separate collection reaches 84%, against a national average of 68%. At the Jova Summer Party 2026, our paper cups and packaging helped the tour achieve 66% separate collection across nine concerts and around 340,000 spectators. It is an Italian model ready to grow across Europe.