Party on.
Do good.
The counter will go live after the first stop in Olbia:
the number grows as paper packaging items are sent to recycling. Stay tuned!
For the Jova Summer Party 2026, in partnership with Comieco, we have taken paper packaging to a new level. We use cups and food containers made from PEFC-certified paper sourced from responsibly managed forests, and thanks to this partnership, we ensure they are sent to recycling through proper on-site waste separation.
What's new? For the first time at the Jova Summer Party, paper cups for beer too. Once used and sorted, all cups and containers are sent to recycling: this way, paper fibres can come back to life up to 25 times.
Why Seda? Since 1964, Seda has been a leader in the design and production of high-performance paper packaging, combining design, innovation and environmental responsibility.
At the Jova Summer Party 2026,
good is done together.
In three simple steps. Because every gesture counts, when we do it together.
Step 1 👉 Seda designs and supplies single-use cups and containers made from certified paper.
Step 2 👉 You sort them in the dedicated collection areas: your small gesture starts the virtuous cycle.
Step 3 👉 Comieco ensures that separated paper and cardboard are actually recycled and given a new life.
In Italy, over 93% of paper packaging is already sent to recycling.
We are among the best in Europe.
And every stop of the Jova Summer Party 2026 is an opportunity to prove it once more with concrete, measurable choices.
(Source: Comieco)
Paper is born from nature. And returns to it.
The paper used by Seda for Jova Summer Party packaging comes exclusively from certified, responsibly managed forests. For every tree used, at least three new ones are planted. Since 1990, Europe's forest area has grown by 19.3 million hectares, at a rate equivalent to approximately 1,500 football pitches per day.
(Source: FAO, UNECE, CEPI)
After use, the fibres return to the production cycle and become new raw material.
This is confirmed by a study from the Technische Universität Graz: paper packaging fibres can go through up to 25 recycling cycles without losing their mechanical properties.
They are not consumed — they are transformed.
Single-use paper packaging: one choice, endless possibilities.
Compared to reusable systems, Seda's single-use paper packaging delivers significant environmental benefits.
Seda uses renewable and certified raw materials to produce recyclable, safe and high-performance containers. Expertise appreciated by over 100 million consumers every day, worldwide — the result of decades of research and innovation.
Because doing good, truly, requires responsibility.
Party on. Do good.
Share and do your part.
You are part of the good.
Every cup and food container you use at the Jova Summer Party 2026 is designed
to come back to life.
Your gesture — sorting the packaging in the dedicated areas — is what completes the cycle and allows the counter to keep growing.
Look for the collection points in the tour villages. Good grows stop after stop, thanks to you.
The party is bigger when good is done. Together.
The good at the Jova Summer Party 2026 is the result of a complete supply chain that starts from the raw material and ends with recycling. Every player has a specific role.
Seda International Packaging Group designs and supplies certified paper single-use packaging for the entire duration of the tour. Since 1964, alongside the world's leading food & beverage brands.
Comieco ensures the recycling of paper and cardboard correctly sorted during the Jova Summer Party 2026.
You. Your gesture is what completes the cycle. Thanks to you, good is brought to completion.
